onboarding with FocusFlight.
onboarding with FocusFlight.
01 / overview.
01 / overview.
This is one of the best designs I have experienced. A simple function such as turning phone to airplane mode could be made so engaging is a case to be studied. We will look into the designs (especially onboarding here) in details.
This is one of the best designs I have experienced. A simple function such as turning phone to airplane mode could be made so engaging is a case to be studied. We will look into the designs (especially onboarding here) in details.
02 / selling the narrative.
02 / selling the narrative.
The onboarding starts with selling the problem in an emotional way. The buttons are not generic "continue" and "next" but have an affirmative action based message, which emulates the user being the hero of the story.
The onboarding starts with selling the problem in an emotional way. The buttons are not generic "continue" and "next" but have an affirmative action based message, which emulates the user being the hero of the story.
03 / time to convert, yes.
03 / time to convert, yes.
The flow makes the user select the departure airport and quickly prompts the user to subscribe while selecting the arrival airport.
Also, on the subscription screen, instead of purely focusing on pricess, it shows visuals of the features that will be unlocked.
The flow makes the user select the departure airport and quickly prompts the user to subscribe while selecting the arrival airport.
Also, on the subscription screen, instead of purely focusing on pricess, it shows visuals of the features that will be unlocked.
04 / so what did we learn?
Can we take a moment to just appreciate the design and the experience?
Alright, so the major takeaway is the storytelling narrative the app start the onboarding flow with. Every little yes leads to a better conversion.
04 / conclusion.
What catches my eye here is the engaging personalisation used by Spotify in its onboarding. We will deconstruct the importance of feedback mechanisms.