onboarding with Quitter.
onboarding with Quitter.
01 / overview.
01 / overview.
Quittr is a very niche app for people with a porn addiction. It helps them resist porn. Its noteworthy how they achieved a $250,000 MRR mark doing just this with designs that look AI generated.
The onboarding is pretty long and yet it seems to convert users. Let's uncover how.
PS: Any selection made is only for demo purpose, not representative of the author.
Quittr is a very niche app for people with a porn addiction. It helps them resist porn. Its noteworthy how they achieved a $250,000 MRR mark doing just this with designs that look AI generated.
The onboarding is pretty long and yet it seems to convert users. Let's uncover how.
PS: Any selection made is only for demo purpose, not representative of the author.
02 / understands user.
02 / understands user.
They have implemented a pretty long list of questions. Its worth noting there's a "skip" button for users to skip the long start.
They have implemented a pretty long list of questions. Its worth noting there's a "skip" button for users to skip the long start.
03 / feedback mechanism.
03 / feedback mechanism.
All those questions are not for nothing. They calculate an insight based on user choices. And for some reason, they will always show a dependance on internet porn :P.
All those questions are not for nothing. They calculate an insight based on user choices. And for some reason, they will always show a dependance on internet porn :P.
04 / building authority.
04 / building authority.
At this point, Quittr sets themselves as dependable guides by showing their awards, and huge base of users, and also by quoting popular health influencers.
At this point, Quittr sets themselves as dependable guides by showing their awards, and huge base of users, and also by quoting popular health influencers.
05 / the story.
Notice the small things here which play a huge part in storytelling. The button copy says "Become a QUITTR", associating the user with a larger movement, a calling. This is the best core drive in gamification.
Then, it shows a clear path to success, helping the user visualise the success state.
06 / subscription screen.
In the paywall screen, they create a scarcity effect by limiting the sale offer to a few spots.
Additionally, they show a monthly amount and show the full annual amount in small text at the bottom. This is to shift perception of users to feel its cheap.
05 / the story.
Notice the small things here which play a huge part in storytelling. The button copy says "Become a QUITTR", associating the user with a larger movement, a calling. This is the best core drive in gamification.
Then, it shows a clear path to success, helping the user visualise the success state.
06 / subscription screen.
In the paywall screen, they create a scarcity effect by limiting the sale offer to a few spots.
Additionally, they show a monthly amount and show the full annual amount in small text at the bottom. This is to shift perception of users to feel its cheap.
07 / so what did we learn?
Mostly that even AI generated designs can make a quarter of a million a month nowadays.
But criticism apart, a story mechanism is used in onboarding with association of a quitting movement, creating a personalised insight based on user selections, showing a path to success, and building trust with showing achievements and reviews.
No wonder, stories sell.
07 / so what did we learn?
Mostly that even AI generated designs can make a quarter of a million a month nowadays.
But criticism apart, a story mechanism is used in onboarding with association of a quitting movement, creating a personalised insight based on user selections, showing a path to success, and building trust with showing achievements and reviews.
No wonder, stories sell.