Protocol Four - time to lock in, Agent (In process)
01/ OVERVIEW
Protocol Four is a resistance. It is made out of sheer disgust of how we spend our times in recent times, doom scrolling, watching reels for hours, and watching every possibility of success slipping by.
Protocol Four is an experimental productivity app made with the intention to introduce strict order to an exclusive group of people through a story arc of a secret organisation where users play a role of an agent.
FOUNDING DESIGNER
DESIGN SYSTEM
EXPERIENCE DESIGN
END-TO-END PRODUCT OWNERSHIP
02/ THE CHALLENGE
Our brains are addicted to the quick dopamines from short content. I realised trying to switch off that addiction is an impossible job for me. But, addictions can be misplaced. Smoking addictions are pushed to nicotines addictions. Alcoholism is pushed to caffeine addiction. That's how we cope. And that became the entire premise of the conclusion.
The dopamine hits had be to misplaced. Maybe to something more positive and productive? But how might we do that?
Our users
Target users are genZ who are ambitious, in college and have the time and opportunity to achieve big things.
03/ EXPERIMENT-1
I researched hundreds of productivity and self care apps, with the intention of understanding what people already did, and deriving the mental models indirectly.
I realised simple products that drew users into a story had immense engagement rates. Something as simple as raising a virtual penguin.
This insight developed into a novel idea to create a secret universe that enforced accountability and visual consequences of users being unproductive. Users would be agents and create their own missions.
This experiment is in process. And the learnings will be published here.
Our users
Target users are genZ who are ambitious, in college and have the time and opportunity to achieve big things.
PROJECTS
THE CURIOUS LAB
RESUME
HIRE ME