onboarding with Spotify.
onboarding with Spotify.
01 / overview.
01 / overview.
What catches my eye here is the engaging personalisation used by Spotify in its onboarding. We will deconstruct the importance of feedback mechanisms.
What catches my eye here is the engaging personalisation used by Spotify in its onboarding. We will deconstruct the importance of feedback mechanisms.
02 / make it easy for me, yes.
02 / make it easy for me, yes.
Name is autofilled by default from the email. Simple yet sets a start for the user.
Name is autofilled by default from the email. Simple yet sets a start for the user.
03 / make them tell you more.
03 / make them tell you more.
Spotify first broadly categorises the users' tastes by languages. And then by artists. Similar to Pinterest, it also gives the user a goal to choose 3 artists.
Then it engages user with an interesting interaction. This is where machine learning meets design. When the user selects an artist, Spotify shows three more artists similar to them (either based on genre or by analysing public likes). It is designed to engage the user to go into the rabbit hole of selecting more and more artists, and widens the horizon of music suggestions for first time user experience. Wider the suggestions, more chances of user liking something and staying for longer on the app.
Spotify first broadly categorises the users' tastes by languages. And then by artists. Similar to Pinterest, it also gives the user a goal to choose 3 artists.
Then it engages user with an interesting interaction. This is where machine learning meets design. When the user selects an artist, Spotify shows three more artists similar to them (either based on genre or by analysing public likes). It is designed to engage the user to go into the rabbit hole of selecting more and more artists, and widens the horizon of music suggestions for first time user experience. Wider the suggestions, more chances of user liking something and staying for longer on the app.
04 / so what did we learn?
We see the importance of engaging feedback mechanisms. Take some data from user that you can give a tangible output to reengage the user and keep the loop running.
04 / conclusion.
What catches my eye here is the engaging personalisation used by Spotify in its onboarding. We will deconstruct the importance of feedback mechanisms.